It’s a ‘win-win’

Published 9:10am Wednesday, February 19, 2014

I’ve been out visiting with business owners in the county lately and it’s been so much fun for me to visit with everyone and talk about their ups and downs. I’m happy to report the ups definitely outnumber the downs.

It’s so obvious when you sit down and talk to business owners how our area is growing and how area businesses are prospering from this growth. I’m biased but our county is truly something special and I love to hear all of the positives. We have so much to offer businesses and customers alike.

Residents of our county have money to spend. We work hard for what we have. We want to spend locally, know we’re getting a good deal and we want to deal with people we can trust.

This newspaper is a marketing tool that area businesses can use and we sell it. We spend a lot of time educating business owners on our market and really take the time to make sure we are offering something that will provide results to business owners.

It doesn’t benefit anyone to simply sell something for the sake of selling it. If it doesn’t benefit the customer or work to meet their needs – that’s money they have wasted and time we have wasted. I’m always looking for the “win-win” and I believe wholeheartedly that we offer that.

I’m saying all of this to simply say, if you are a business owner or if you have something you would like to market to Elmore County, we can help you. We are “the marketing to Elmore County experts.”

We live, work and play here. We want area businesses to not only survive but thrive. If newspaper or magazine advertising is not the best option for you, we will tell you.

At the end of the day, it’s never about the dollar, it’s about helping your neighbor, helping your community and working together to make sure we all prosper and grow. That’s what we’re here for. It’s a “win-win.”

Shannon Elliott is general manager of the Elmore County newspapers of Tallapoosa Publishers Inc. Contact her at 334-567-7811. 

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