Facebook use is a smart business move

Published 6:31pm Tuesday, March 4, 2014

Have you seen the latest statistics as related to social networking? Facebook touts staggering numbers, but they are not completely surprising either. I mean, we all have Facebook now, don’t we?

The number of Facebook users is in the billions. That’s billions with a “b.” I don’t want to include the exact number of users here because it literally changes drastically by the minute.

Some will tell you that all of the “kids” (ages 13-24) have moved to Twitter but I disagree. Sure the kids update Twitter more and probably don’t check Facebook every day but they didn’t drop it.

They still have a Facebook profile and they still check the newsfeed on a regular basis. They just don’t want to update their status and Grandma and Mom see it, “like” it, or (gasp!) comment on something in front of their friends.

Many of you are using Facebook and other forms of social media to market your business. Smart move! There’s an audience there.

Of course, you have to use various techniques to build your “likes” so that you have an audience. You have to take some time and think about how you use Facebook and what you like and dislike about it.

If a “friend” posts boring information or even worse posts too many times in a day, you will “hide” them. Audiences will do the same with your business posts.

You must post content that is enjoyable and pertinent. If you’re selling something in every post, you can bet that you’re already hidden. The rule of thumb is that one in six Facebook posts on your business page should be used to promote or sell your product. The other posts need to be relevant, entertaining and spaced out.

Further, you can’t build a Facebook page for your business and ignore it. That’s the worst thing you could do. It gives the impression that you don’t care about your business. Old outdated information is boring and doing nothing for you. You may have customers who are attempting to contact you and you’re ignoring them.

Facebook is a commitment. Especially, when using it to market your business. However, it can be a valuable business tool and you should utilize it.

A few words of advice though, no relationship drama or extreme political posts on your business page, we see enough of that on personal status updates already. Whew!

Shannon Elliott is general manager of the Elmore County newspapers of Tallapoosa Publishers Inc. Contact her at 334-567-7811.

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