The digital video industry is growing across the country and it’s even found its way to the streets of downtown Wetumpka.
According to a recent report published by global technology research and advisory company Technavio, the Internet Protocol camera (IP camera) industry in America is expected to grow from its current market value of more than $2.3 billion to over $7 billion by 2025.
The IP camera technology recently became part of downtown Wetumpka operations when inSight Security and Automation installed two cameras.
One camera gives a view of the traffic headed west on to Wetumpka’s Bibb Graves Bridge and the other camera points east toward the Wetumpka Area Chamber of Commerce building.
“There are practical applications for these cameras,” inSight corporate director John Capell said. “In this case, the police department could have an alarm going off at one of these businesses downtown. They can zoom in on the business to see if a door has been kicked in or if everything is actually OK.
“Cameras are a thing of interest for honest people and a detriment for dishonest people.”
While streaming video is not new, the technology is and the costs associated to do so have decreased, according to Capell.
“This technology has moved from closed circuit television (CCTV) to truly digital with no transmission distance limits,” he said. “One of the companies we work with in Greenville decided they needed cameras at a facility in Marion, Indiana. Now, they can view the operations in Marion just like they would be sitting in the plant.”
Capell related the IP camera market to how the personal computer market operates.
“Technology increases and costs come down,” he said. “With cameras, the size has shrunk, the cost has shrunk but the capabilities have exploded.”
According to Capell, digital video cameras sitting on the shelves at many big box retailers are using 20-year-old technology.
Today, companies like inSight and others have access to technology that was available to only government agencies.
“Cameras now have analytics in them,” inSight operations director Hunter Taylor said. “Whether it’s being able to produce a color picture at night or being able to tell if it’s a person or a vehicle or if there might be a gun in a bag, these cameras are able to monitor that.”
Capell said these are prime examples of artificial intelligence taking over for humans.
He said the next step in camera technology on the horizon is infrared technology.
“Currently, infrared gives you the ability to see what is going on at night in full color,” Capell said. “The IR spectrum and with technology enhancements that is what will be the next big thing. Being able to see at night in full color.”
Capell said the choice to move inSight to Wetumpka was an easy decision to make.
“Wetumpka is central to our big market in Montgomery and our growing market at Lake Martin,” he said. “Wetumpka is safe, secure, fresh and it’s growing. It’s an opportunity to shape the city in its early growth.”
Capell has plans to bring three more cameras online in the near future.
One camera will overlook the Coosa River; another camera will point toward Wetumpka’s downtown alley; and the third camera will shoot timelapse footage of Wetumpka’s new football stadium.
Whether Wetumpka has just a few internet-based cameras or dozens across town, one thing is for certain — Wetumpka is now accessible to the world.