Everyone knows when it’s a presidential election cycle. There’s commercials and billboard ads and endless endorsements. There’s advertisements spouting issues and curtailing opponents, and everywhere you look on the news, there’s some new update about a presidential candidate.

But when it comes time to vote for your local mayor or city councilperson, there’s not nearly as much hype. It’s definitely not so in-your-face as a presidential campaign.

However, we argue these municipal elections are the ones you need to care about most. These are the folks who are going to be electing new fire and police chiefs; they elect your local school board members; and they directly decide utility rates, local taxes and so much more that affects your everyday life.

But you aren’t going to see these candidates on Fox News or CNN. You likely won’t even see them on WSFA. The best, and really only, way to get your news regarding municipal elections in Elmore County is right here at Tallapoosa Publishers Inc.

Subscribing to The Herald will ensure you get the latest, most up-to-date news on who’s running for what seat and what their stances are on important issues.

The election season is already heating up, and there’s only one place to keep up with it all. Make sure you’ve bookmarked our TPI Election Center.

You’re not going to get this news anywhere else. And for pennies on the dollar, you can have all this — and more — right at your fingertips.