cottonbrostudio via Pexels)
Millions of Americans would hold a grudge against someone for not coming to their birthday party — and their Zodiac sign may matter.
That’s data from a new survey, which found that 22% of Americans take their birthday “extremely seriously” and want to feel extra special on their special day.
And over one in ten (12%) would actively hold it against someone for not coming out to celebrate with them.
(Illustration via Talker Research)
The poll of 2,000 U.S. adults, conducted by Talker Research, found that Gen Z Americans are by far the most passionate about their special day, with 35% reporting they take it extremely seriously.
Millennials were close behind, with 34% reporting the same. But older Americans were far less precious: Only 16% of baby boomers put the same level of care into their birthdays.
The respondents were also split by their Zodiac sign in order to determine which sign’s birthday party you should absolutely not skip.
Sagittariuses were the most likely to take their birthday “extremely seriously” (29%), with Leos (25%) and Libras (24%) not far behind.
Virgos were the most likely to not care about their birthday at all (19%).
One in five Americans (20%) report throwing a birthday bash annually, with 21% saying they typically only get people together for the big milestone birthdays.
People largely prefer small, intimate gatherings at home for their celebrations (44%) compared to big blowouts in public (e.g. dinner, karaoke, etc.), while 29% prefer to celebrate privately with their partner.
(Illustration via Talker Research)
Twenty-seven percent of those polled also agreed it’s proper etiquette to attend someone’s birthday bash if they went to yours.
And should someone have to pay for drinks on their birthday? A third of respondents strongly disagree that anyone should pay for their drinks and food when it’s their special day, but 27% do expect others to shell out on their behalf.
TOP 5 ZODIAC SIGNS WHO TAKE THEIR BIRTHDAY “EXTREMELY SERIOUSLY”
- Sagittarius (29%)
- Leo (25%)
- Libra (24%)
- Scorpio (23%)
- Taurus (22%)
(Photo by Zszen John via Pexels)
TOP 5 ZODIAC SIGNS WHO “DO NOT TAKE THEIR BIRTHDAY SERIOUSLY AT ALL”
- Virgo (18%)
- Aries (16%)
- Capricorn (16%)
- Leo (16%)
- Taurus (15%)
Evie Martinez
Survey methodology:
Talker Research surveyed 2,000 Americans; the survey was administered and conducted online by Talker Research between May 9 and May 15, 2025.
We are sourcing from a non-probability frame and the two main sources we use are:
- Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
- Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in
Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.
Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.
Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.
Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:
- Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
- Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
- Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
- Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once
It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.
